There's a group of very talented guys I know, who used to work at this IT Company in Israel that was a part of the mobile industry. They basically made some peripherals, a few applications and other mobile related products. One of these products was a relay to transfer contacts from one cell phone to another, in case the owner wanted to upgrade or downgrade (yes, there are people who do not have smart phones and Outlook sync). When, at some point, they started their own company to manufacture and sell a similar relay, they found a very interesting (well, in a sense) thing: a huge chunk of their dev and QA time was not spent on improving the product; instead, it was spent on porting - making sure that the software matched all cell phones out there.
This is the time when industry experts read and think: "what else is new?" (And also: “we don’t have this problem now with the iPhone!” Yes, you do. But that’s for the next post).
