Saturday, October 24, 2009

The EU is less united than expected

This mystery research, widely advertised today by the EU union's research department, puts cross border shopping declines inside Europe at 60%. I once wrote a post about 3rd world shoppers unable to shop, but this situation is a much graver one. Unfortunately, the pros' call to invest in better, more intelligent risk management to open up to international purchases goes unnoticed, while merchant insist on making lives harder for legitimate buyers.

Hopefully SEPA will help solve at least part of the issues dealt with here, at least giving a head start for merchants and buyers on their mutual trust issue.

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